WineGenius
Merlot Wine Label Design & Online Branding
The Brief was to design both front & back Merlot Wine Label Design & Online Branding for Berlin Based Wine Genius; along with the wine labels I was also responsible for the design, feel & photography manipulation elements for the Landing Page, Website Layout & general Online Branding.
Credits
Design By Chris Wood & Project Managed by Lucas Bast & david brunier
Merlot Front & Back Label Designs
The labels have been printed on textured black paper with the grape logo slightly glossed & embossed to give a unique contemporary feel.
The Ponceau Red colour consistency is used both on branding & packaging such as the Red foiled bottle cap.
SKILLS INVOLVED – ILLUSTRATION, TYPOGRAPHY, PACKAGING ARTWORK.
Merlot – Online Branding
I wanted to achieve the same feeling in both typography & colours as my Merlot wine label designs; therefore keeping online & packaging both consistent with each other.
Hopefully i have achieved this which will allow WineGenius customers to identify instantly with WineGenius branding both with the packaging design & online branding!
SKILLS INVOLVED – WEB DESIGN, TYPOGRAPHY, GRAPHIC DESIGN, LABEL DESIGN & ONLINE BRANDING.